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1·BBH, a global advertising firm, has set up a unit called Zag, which designs, markets and distributes its own products.

一家全球广告公司 BBH 设立一个叫做 Zag 的单位，设计、营销和分发它自己的产品。

2·The global advertising industry is changing greatly.

全球广告业正在进行深刻的转型。

3·Unit 11: two extracts from an interview with an expert on global advertising;

单元11：两段对全球广告专家的采访录音节选；

4·The billboard is the brainchild of Adrac, a global advertising and marketing agency.

这个布告牌是一个全球广告营销机构adrac脑力劳动的产物。

5·But global advertising and pop music mean that in most countries, you will see or hear some English.

在大多数国家的全球性广告和流行音乐中，你也可以看见或听见一些英语。

6·In the longer term the Internet is expected to account for at least 20% of global advertising spending-around four times its share now.

更长远来看，网络将至少占据全球广告支出份额的20%，大约是现在的四倍。

7·The global advertising market will bottom out in the current quarter, one of the world's largest media agencies predicts in a report released last week.

世界最大的媒体机构之一法国阳狮集团公司在上周公布的一份报告中预计，全球广告市场将在今年第三季度止跌回升。

8·Hugh Jackman, the actor most famous as the testosterone-fuelled Wolverine in X-Men, is to show his softer side in a global advertising campaign for Lipton Ice Tea.

因在《X战警》中扮演充满阳刚之气的金刚狼而举世闻名的休·杰克曼即将在其为立顿冰红茶拍摄的全球宣传广告中展示他温柔的一面。

9·Advertising specialists warn that this new attention to global warming may attract enemies as well as converts.

广告专家提醒，这种对全球暖化的新专注，与改变信仰一样可能招到反对。

10·Global economic woes may soon damp the marketing business in Asia, a region once thought to be relatively immune from an advertising downturn.

球经济低迷可能很快将损害到亚洲的广告公司。而该地区过去曾一度被认为相对不易受到广告业减速的冲击。