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1·I think it is indicative of how sophisticated the click fraud is getting.

我想这预示着点击欺诈正变得越来越复杂。

2·But generally the industry adopted a rather cavalier attitude to click fraud.

但通常业界对点击欺诈都采取了有点轻视的态度。

3·Promised to intensify its efforts to fight click fraud as part of a settlement with CheckMate, a fraud-detection firm.

6月作为联合名为查柯曼特的欺诈侦察公司解决之道的一部分，雅虎承诺加大打击点击欺诈的力度。

4·Click fraud can also be used by one company against another: clicking on a rival firm's advertisements can saddle it with a huge bill.

点击欺诈还可用于一个公司阴另一个公司：不停地点击对手公司的广告可以让它破大财。

5·Spreading the click fraud out across thousands of sites makes it harder to detect, but it also requires a lot more people to perpetrate it.

在数万站点上进行点击欺诈让侦测工作变得非常困难，但是这种诈骗方式也需要大量的人手来实施。

6·At the very least, that means clamping down on click fraud; but it also presents an opportunity for entrepreneurs to invent new models that are less vulnerable to abuse.

退一万步说，这意味着必须对点击欺诈进行打压；而对企业家们而言，这也不失为一次研发不易遭受滥用的新模式的契机。

7·Eric Schmidt, the boss of Google, caused uproar a few months ago when he seemed to suggest that the perfect economic solution to click fraud was to let it happen.

谷歌的老板埃里克·施密特几个月前似乎暗示对付点击欺诈的理想的经济办法就是听之任之，这在当时引起了骚动。

8·Pay-per-click advertising is not without its problems-especially click fraud, the practice of generating bogus clicks for devious reasons, such as making a rival advertiser pay for nothing.

点击付费广告也不是没有缺陷-特别是“点击欺诈”，以某种不正当的原因产生的欺诈性的点击，比如为了让竞争对手的广告失效。

9·Pay-per-click advertising is not without its problems— especially click fraud, the practice of generating bogus clicks for devious reasons, such as making a rival advertiser pay for nothing.

点击付费广告也不是没有它自己的问题，特别是“欺诈性点击”，一种为了不正当理由比如让竞争对手损失而诞生的伪点击行为。

10·In short, keeping track of campaign metrics is the key to detecting and dealing with click-fraud!

总而言之，发现和解决欺骗性点击的关键是关注并追踪活动的每一个过程。