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1·Aiming at the limit of traditional game and the defects of game theory for centipede game paradox, we analysis the centipede paradox with the Preference Reversal theory.

针对传统的博弈理论在解释蜈蚣博弈悖论等现象所体现的博弈方面的缺陷，利用偏好逆转理论传统的蜈蚣博弈进行分析。

2·Using the prisoner dilemma model and centipede game model, this paper discuss the reason why the formation of marketing channel strategic alliance could not be realized.

首先运用囚徒困境模型的静态分析和蜈蚣博弈模型分析渠道联盟不能形成的原因。