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1·Products, which are positioned effectively are connected mentally to the perceptions of consumers in their target markets.

有效定位的产品能够与目标顾客的观感产生心理联结。

2·The role of research here is to discover the consumers' perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.

研究在这里的任务就是研究消费者对于问题和产品的认识，而后判断消费者对采取措施解决问题的重要性的看法。

3·They are also a strong influence on perceptions of inflation, because consumers encounter them so frequently.

它们对人们对通货膨胀的看法也有很大的影响，因为消费者会经常遇到它们。

4·One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product.

其中的一个原因是，对于不是很有名的品牌而言，相较于对产品的整体感觉，对该品牌的负面感知很快就会从消费者的脑中褪去。

5·Earthsense, based in Syracuse, New York, has polled us consumers on their perceptions of the greenness of various companies.

位于纽约州锡拉丘兹市的Earthsense公司已经问卷调查了美国消费者对各公司“绿色环保”的理解。

6·Consumers make buying choice based on their perceptions of the value that various products and services deliver.

消费者的选购决策是在对不同产品和服务所提供的效用的理解判断基础上做出的。