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1·The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.

社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。

2·Conclusion: on a base of the principles of common services, emphasis are place on the societal marketing and integrated marketing, which are the tiptop qualities of techniques...

结论：应在遵循医疗保健服务产品属性的基础上，更加注重社会营销和整合营销，把高标准技术、合理收费和无微不至的人文关怀作为营销的重点。

3·Marketing will be appropriate when the level of self-interest is insufficiently consistent with societal goals to elicit behavior.

当自身利益的程度与社会目标不甚吻合，不足以引发行为时，营销就成了合适的行为。