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1·Chinese excellent traditional business ethics is an integral part for marketing ethics.

中国优秀传统商业道德是营销道德的重要组成部分。

2·On the basis of this theory prerequisite, the essay discusses the morals of marketing ethics from marketing subject and marketing process.

基于这一理论前提，文章从营销主体和营销环节两个方面对商业营销的道德要求进行了探讨。

3·At last, according to the previous study it makes a number of proposed measures which would promote enterprise's marketing ethics construction.

最后，根据研究结论提出了促进企业营销道德建设的建议措施。

4·Taking western experience as reference, put forward approaches and measures on external and internal environment to improve enterprise-marketing ethics.

借鉴西方的经验，从外部环境、内部环境两方面提出改善企业营销道德的路径和措施。

5·Forth, analyzes personal selling ethics through game method and builds three game models, including the static game model for personal selling based on marketing ethics .

第四，将博弈分析方法用于人员推销道德研究中，建立了基于道德的人员推销道德静态博弈模型并；

6·Despite extensive and thoughtful effort devoted to marketing ethics scholarship over the past several decades, the incidence of ethical violations in marketing practice remains high.

在过去的几十年中，尽管人们在市场营销道德准则这门学问上倾注了大量深思熟虑的努力，但在营销实践中，违背营销道德准则的发生率却居高不下。

7·This essay mainly discusses the problem of marketing ethics exists in network advertisement, analyses the causes and puts forward corresponding measures to improve present conditions.

主要探讨网络广告非道德问题的主要表现，并分析其成因，提出相应的改善措施。

8·Three key issues must be considered to make relationship marketing workable, namely the issue on relationship market, on relationship marketing mix, and on relationship marketing ethics.

关系营销的可操作性涉及三个问题：关系市场、关系营销组合和关系营销的道德问题。

9·With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.

借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。

10·Only when the process of production and marketing is penetrated with commercial ethics, can moral power come into force.

经济道德只有渗透到生产和销售的全过程，道德力量才能得以实现。