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1·The idea was developed by the social psychologist Leon Festinger and it's called Cognitive Dissonance Theory.

这个理论由社会心理学家Leon, Festinger提出的，被称为“认知失调理论”。

2·According to Festinger s cognitive dissonance theory, peoples cognitive system has a tendency to keep consonance.

费斯汀格认知不协调理论认为，人的认知系统有保持协调一致的倾向。

3·Psychologists use a theory known as cognitive dissonance to help explain the persistence of booms and busts. It means most of us feel anxious when faced with conflicting beliefs.

心理学家用一个叫“认知失调”的理论来解释市场繁荣和萧条的持续性，意思是说我们在面临与信仰冲突的时候会感到焦虑，因此，为了减缓这种感觉，我们倾向于相信那些正好支持我们所想的新信息。

4·Recently Festinger (1957) proposed a theory concerning cognitive dissonance from which come a number of derivations about opinion change following forced compliance.

最近Festinger 提出了一个关于认知失调的理论，由被迫屈从所带来的一系列认知失调导致的观点改变及相关表现。

5·This article explained the reason that brand's flaw make influence on consumer's preference change based on the theory of cognitive dissonance.

本论文基于认知失调理论来审视品牌缺陷对消费者品牌偏好所造成的影响。