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1·Soley believes that the hype around cloud computing is obscuring its true value just like the roller coaster ride SOA experienced in the last decade.

Soley认为云计算的炒作模糊了它的真实价值，就像过去十年中SOA所经历的过山车经历。

2·Many green activists are intensely sceptical about the search for technological fixes, particularly those that aim soley to mitigate the effects of warming.

许多环保活动家对寻求技术上的“补救措施”持强烈的怀疑态度，他们尤其不相信那些只针对缓和气候变暖影响的措施。

3·In an interview with SearchSOA, Richard Soley, CEO of the Object Management Group (OMG), explains the adoption patterns of cloud computing and SOA as an effect of hype cycles.

在近期的一次采访中，OMG总裁Richard Soley解释了云计算和SOA等技术在成熟度曲线(hype cycle)影响下的采用模式。